Maybe you’re filling the role of CRO for the first time, or maybe you’re looking to prove your ability to generate success and take your leadership to the next level. Regardless of the reason, it can be difficult to navigate the complexity of life as a CRO – especially if you’ve never had a Go To Market mentor with domain specific experience for guidance. In our sessions, you will grow from my experiences by learning the success formula for the role, what target areas your company specifically needs to work through, and how to use data to drive your team’s execution to the company’s highest priority goals.

You invest in multiple companies with the goal of reaching successful liquidity events – but market penetration or scaling isn’t going quite as expected. I will review the strategies and status across your investments to identify challenges and develop a plan for resolution before guiding the respective teams through the process. With significant CAGR increases of 40%-75% in my last 6 companies and 4 successful liquidity events, I am well suited to help position your investments for success.

To properly identify the real issues that are keeping you from breaking out into the next stage of growth, you need a full analysis of what you’re currently doing across your business. This includes sales and marketing activities, customer interviews, product positioning, culture review, and more.
After our initial consultation to discuss if I believe I could deliver value to your organization I will begin my deep dive into all of the above and report back on what areas you need to focus on and are likely causing blockers.

At the next stage of engagement, I will take my findings from the initial assessment and use them to create a detailed go-to-market plan for your team to reference. This plan will outline the steps needed first to resolve your major blockers and then work into the nitty gritty of where you can improve from there.
If you feel confident in your abilities to use the plan as a guide and hold yourself to it, feel free to take it from there and come back for another assessment once you’ve moved through the major contents. If you are unsure of how to resolve the main issues or if your team doesn’t have the experience to know how to address them – coaching would be the next step.

You know where you are struggling and the actions necessary to resolve them, but you don’t know how to operationalize them. My coaching will support you, your team, or multiple teams in learning how to execute the actions necessary to stick with your new Go-To-Market plan.
By building knowledge and confidence within your team as your company continues to develop, you can apply what you’ve learned in coaching to stay in line with your goals for growth. During your coaching, you can anticipate being held accountable to your goals and working through your Go-To-Market plan efficiently and effectively.

If you need to work through your Go-To-Market Plan on a deadline, I also offer more hands-on support and coaching engagements to work you through your plan in record time. Based on your goals, we will decide how to divide the highest priority tasks between your team and myself to make sure they are still developing the skills they will need to maintain your progress going forward while you get aligned with where you are hoping to be.