Services

GTM STRATEGY ASSESSMENT

We work with you to diagnose your Go To Market strategy in regards to:

Understanding and Perception of the Plan across your Company

Operational Alignment amongst Marketing, Sales & Customer Success

GTM Effectiveness across the buyers journey and customer lifecycle

FORMULATION OF GTM PLAN

Core discoveries of ideal: Target Markets, Personas, Problems Solved, Value Proposition(s), Competitive Alternatives

Appropriate Customer facing Framework (marketing or sales intensive interaction)

Customer Experience

Marketing Strategy + Communication

Pricing

Sales + Support Strategy & Coverage Model

HOW TO: FUNCTIONAL & OPERATIONAL ALIGNMENT

Mission Focused Teams = Company Revenue Goals

Defining Buyers Journey/Customer Lifecycle

Customer centric Methodology or Operating Framework aligned to GTM

Introducing Revenue Operations

ENABLE FOR EXECUTION

Training & Development Programs

Instrument Data Driven decision making across Customer Lifecycle & Operations

Establishing Performance & Productivity Goals + Communication Plans

Building the right Talent and Teams:

  • Ideal Profile by Role(s)
  • Empowerment Accountability
  • Evaluation process to ensure right fit
  • Hire the “bulls-eye” person for the role through linking – knowledge, skills, experience and characteristics

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