Services
GTM STRATEGY ASSESSMENT
We work with you to diagnose your Go To Market strategy in regards to:
Understanding and Perception of the Plan across your Company
Operational Alignment amongst Marketing, Sales & Customer Success
GTM Effectiveness across the buyers journey and customer lifecycle
FORMULATION OF GTM PLAN
Core discoveries of ideal: Target Markets, Personas, Problems Solved, Value Proposition(s), Competitive Alternatives
Appropriate Customer facing Framework (marketing or sales intensive interaction)
Customer Experience
Marketing Strategy + Communication
Pricing
Sales + Support Strategy & Coverage Model
HOW TO: FUNCTIONAL & OPERATIONAL ALIGNMENT
Mission Focused Teams = Company Revenue Goals
Defining Buyers Journey/Customer Lifecycle
Customer centric Methodology or Operating Framework aligned to GTM
Introducing Revenue Operations
ENABLE FOR EXECUTION
Training & Development Programs
Instrument Data Driven decision making across Customer Lifecycle & Operations
Establishing Performance & Productivity Goals + Communication Plans
Building the right Talent and Teams:
- Ideal Profile by Role(s)
- Empowerment Accountability
- Evaluation process to ensure right fit
- Hire the “bulls-eye” person for the role through linking – knowledge, skills, experience and characteristics