Frequently Asked Questions
WHO is the Go To Market CRO?
A CRO with a track record of success who has led this function in multiple private technology companies achieving outstanding results:
Successful exits in 4 of past 6 companies via acquisition by global technology stalwarts: IBM, Oracle, Cornerstone OnDemand, Thomson Reuters
CAGR ranging from 40% – 75% over the last 6 companies
What Business Problem do I solve?
I help Privately held B2B Technology Companies with Founder-Leadership coming from a technical or product background, create a GTM plan and Sales execution machine which aligns the sales, marketing and customer success teams around a “system” to significantly grow revenues and customers predictably.
What makes Go To Market CRO different?
My accomplishments in High-Growth B2B Technology Companies serving different Market Segments with diverse Business Models and Distribution Channels, brings unique Organizational Scaling Experience and Team Building Capabilities across all the Customer Facing functions. The proprietary GTM-Customer Methodology “System” I’ve developed has demonstrated Repeated Success regardless of Stage of Company or Market Segment and resulted in several successful exits
Who do you serve and what value do you create?
I help innovative B2B Technology Company Investors, CEO’s, and Leadership (CMO, CCO, CSO) laser focused on:
• The Formulation of a well understood GTM growth Strategy allied with the Customer Experience
• How to create Functional & Operational Alignment around company revenue goals
• Determining FOCUS of Target Markets/Customers, Resources and Processes
• Design & implementation of appropriate Coverage Model
• Aligning Sales, Marketing & Customer Success teams to a Methodology(process) which maps to the Buyers Journey and business value attained
• Enablement plan for an Execution culture
• Data-driven decision making across the Customer Lifecycle and Revenue Operations
• Re-calibration and Building of the right Talent & Teams