We Can't Tell if We Have a Flawed Strategy or Flawed Execution Our Offering isn't Resonating With the People We Expected to Like it. Our Pipeline, Sales, and Revenue Aren't Growing at the Rate We Expected Our Sales Cycle Takes Too Long, and the Win Rate isn't Improving We Can't Tell if the Addressable Market isn't Big Enough or Our Timing is Too Early Our Customer Attrition is Too High You’ve Aligned Your Messaging With Your Ideal Customer To Fill the Pipeline The Uniqueness of your Solution's Value is Compelling You Are Growing New Business and Customer Expansion Win Rates Your Sales Cycle is Predictable and Refined into a Repeatable Process You’re Making Better Use of GTM Resources to Reduce your CAC You've Created More Valuable Offerings to Improve Retention and Expand Customer & Market Penetration
